Posted - August 25, 2026
SEO & Paid Ads Specialist
- Clark, Pampanga, PH
- Part time | Onsite
- 20 hours per week
Job Description
We are looking for a part-time SEO & Ad Campaign Manager to manage/own paid ad performance and organic search growth for our occasion-wear ecommerce brand.
Key Responsibilities:
Paid Advertising & Performance Marketing
- Monitor and optimize campaigns across Google, Meta, and TikTok to maintain a blended ROAS of 3-4x, with 4x as the target.
- Flag creative fatigue and underperforming ads, and recommend refreshes (I’ll be providing the creatives as needed, but appreciate any feedback on which ads perform well so we can recreate them.
- Manage budget pacing and bid strategy across platforms.
- Ensure proper tracking and attribution (UTM tagging, conversion events, pixel/tag health) so Google Analytics records are correctly attributed to the source campaign/ad.
- Monitor Google Merchant Center / Shopping feed health for Performance Max campaigns.
- Report on key metrics (ROAS, CPA, CTR, conversion rate) on a regular cadence.
SEO
- Improve organic search rankings and visibility for target keywords.
- Optimize site structure, metadata, and collection/product page content for search.
- Track search-driven revenue on a monthly basis.
Periodic / Quarterly
- Keyword research and competitive analysis.
- Track rankings and organic traffic trends.
- Technical SEO audits (site speed, mobile usability, broken links/redirects, schema
markup).
Nice to Have
- Experience with Shopify ecommerce.
- Familiarity with landing page / conversion rate optimization.
- Awareness of backlink and local SEO practices.
- Comfort keeping an eye on competitor activity across paid and organic channels.
