SEO Specialist

Responsibilities:
✅ Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
✅ Track, report, and analyze website analytics and PPC initiatives and campaigns
✅ Optimize copy and landing pages for search engine marketing
✅ Perform ongoing keyword discovery, expansion, mapping and optimization
✅ Research and implement search engine optimization recommendations
✅ Research and analyze competitor advertising links
✅ Develop and implement link building strategy
✅ Work with the developer to ensure SEO best practices are properly implemented on newly developed code
✅ Work with the marketing team to drive SEO in content creation and content programming.
✅ Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
✅ Promote, manage, and report on Google Ads campaigns during marketing meetings.
✅ Optimize Websites via daily Audits and analytical tool and update dashboards
✅ Measure ROI of online and offline advertising campaigns
✅ Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
✅ Track email campaign metrics (delivery, open, click-through rates)
✅ Conduct competitive research and analyze benchmarking data
✅ Recommend website and campaign optimizations

Qualifications:
✅ Proven SEO Experience
✅ Work experience as a Digital on and off page Marketing Analyst
✅ Expertise in Google Analytics with Google Ads Certifications and GA4
✅ Expertise in Google Search Console & Google Tag Manager
✅ Technical SEO (Crawling and Indexing, Website Architecture, Robots.txt, & Sitemaps)
✅ Proficiency with SEO Tools (Website Auditing, Keyword Research, Content Optimization,
✅ Rank Tracking, & Link Building)
✅ In-depth understanding of SEM campaign strategies and SEO practices
✅ Experience with PPC campaigns
✅ Good knowledge of Google workspaces
✅ Adaptability & Analytical abilities
✅ Critical Thinking
✅ Basic understanding of HTML
✅ Keyword research & mapping

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