Senior SDR & Email Growth Specialist
- Clark, Pampanga, PH
- Full time | Onsite
- Day Shift | 6:00 AM - 3:00 PM
We are seeking a Senior Sales Development Specialist to manage our end-to-end lead generation ecosystem. This is a strategic role for a specialist capable of driving high-volume cold acquisition while nurturing current and churned client lifecycles.
You will act as the bridge between marketing and sales. You will be responsible for both sourcing leads and executing campaigns across ListKit and Instantly. Additionally, you will nurture relationships in ActiveCampaign and manage the flow of qualified opportunities into Pipedrive. We need a self-motivated professional to monitor campaign health, ensure CRM integrity, and facilitate a seamless pipeline process for our sales team.
Cold Acquisition & Campaign Execution (Instantly + ListKit)
- Cross-Platform Execution: Utilize both ListKit and Instantly to build your lead lists and deploy cold email campaigns. You must be proficient in leveraging the sending and sourcing capabilities of both platforms to maximize reach.
- Campaign Maintenance: Monitor the technical setup across your sending tools. You will keep a close eye on account health and deliverability scores to ensure the systems run smoothly.
- Sequence Optimization: Continuously test email copy and sending parameters across both platforms to maintain high open and reply rates.
CRM Integrity & Pipeline Management (Pipedrive)
- Lead Handoff: Ensure all positive responses and qualified leads are correctly entered into Pipedrive with full context (notes, source, contact details).
- Process Adherence: Monitor the initial stages of the Pipedrive pipeline to ensure the sales team has everything they need. You will act as the “gatekeeper” of the CRM, ensuring no lead slips through the cracks due to missing data.
- Data Hygiene: Regularly audit Pipedrive to merge duplicates, update deal stages, and ensure the pipeline remains clean.
Lifecycle & Client Retention (ActiveCampaign)
- Client Nurturing: Manage the “Warm” pipeline using ActiveCampaign, overseeing workflows designed to keep current clients engaged.
- Re-engagement: Manage “Win-Back” sequences for churned clients to bring them back into the active sales pipeline.
- Sync Logic: Ensure that data flows accurately between ActiveCampaign and Pipedrive (e.g., when a churned client replies, they move back to the CRM).
Reporting & Progress Tracking
- Performance Analysis: Create clear reports that track progress against KPIs (sent, open, reply, booked) across all tools.
- Self-Management: Take ownership of your daily workflow to ensure lead volume and activity
levels are met consistently.
Key Performance Indicators (KPIs)
- Pipeline Quality: Accuracy of data entering Pipedrive and adherence to the lead handover
process. - Qualified Opportunities: Consistent generation of leads that meet our qualification criteria.
- Activity Metrics: Meeting weekly targets for new leads sourced and emails sent.
- Campaign Health: Maintaining high deliverability across all sending platforms.
- Experience: Proven experience in a Senior SDR or Lead Gen role, specifically within an Agency or B2B environment.
- Tech Stack Proficiency:
○ Cold Email & Sourcing: Expert knowledge of both Instantly.ai and ListKit for lead sourcing and campaign sending. - CRM and Automation:
○ Solid experience with Pipedrive (deal stages, activities, and filters). Proficiency with ActiveCampaign for lifecycle management. - Process-Oriented: You understand that a messy CRM kills sales. You are organized and meticulous about data entry.
- Industry Knowledge: Understanding of SEO and Web Design services.
- Soft Skills: Excellent written communication and the ability to work autonomously.
